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Priceline.com’s Paul Hennessy on Why Conversion Is the Most Important Metric at Skift Forum

Dan Peltier

Skift Take

Conversion only comes when there's transparency and Hennessey said serving as much personalization is a mission Priceline.com endeavors to take on with product designs every day.

Paul Hennessy, CEO of Priceline.com, spoke today at the Skift Global Forum. Hennessy has been at Priceline.com for the better part of the last 15 years and during that time witnessed the birth of the conversion process at the dawn of the Internet and online travel. In April he became CEO of the brand after his tenure as CMO of Booking.com for the past

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