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Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Alexandra E. Petri

Photo Credit: Sheraton announced a deal with DirecTV. Sheraton New York Times Square Hotel

Skift Take

Although Starwood is sticking with Sonifi, the nod to DirecTV acknowledges consumers' desire to have a firmer hold on the in-room entertainment experience.

Starwood Hotels & Resorts on Wednesday announced a new partnership with DirecTV, designating it as the company's preferred provider in the U.S. and giving guests access to DirecTV’s NFL Sunday Ticket, programming for the four major sports leagues, select DVR capabilities, and nearly 100 HD channels. According to Brennan Gildersleeve, vice president of brand and guest technology, Starwood Hotels & Resorts, Starwood was already using DirecTV at many of its

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