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DreamWorks Acquisition Will Give Universal More Tools in Theme Park Battle

Hannah Sampson

Photo Credit: More Universal parks are likely to include Madagascar characters, which already are featured at Universal Studios Singapore. Flickr / Evelyn Lim

Skift Take

We're curious to find out how Universal will incorporate the new characters in its theme parks — and how parks that already have DreamWorks attractions will fare.

Harry Potter, the star of Universal's theme parks, should expect some new neighbors. After days of speculation, Universal Studios owner Comcast Corp. announced plans on Thursday to buy DreamWorks Animation in a deal that values the studio at $3.8 billion. That purchase, which is expected to close by the end of the year, gives the company a slate of modern and classic characters — from Frosty the snowman to Kung Fu Panda — as it continues to expand its theme park empire. "DreamWorks Animation is a great addition to NBCUniversal," Steve Burke, CEO o

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