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For Web Redesign, EasyJet Looks To E-Commerce Firms for Inspiration

Brian Sumers

Photo Credit: EasyJet, the first European airline to accept Apple Bay, is bullish on its digital future.  EasyJet

Skift Take

Given how crummy some airline websites are, it makes sense EasyJet is not looking to competitors for digital inspiration.

EasyJet expects to debut a new website late this year, but travelers shouldn't expect the new version to look like every other airline's web presence. CEO Carolyn McCall doesn't want it that way. Instead of looking to competitors or other travel companies for inspiration, she said recently, Europe's second-largest low cost carrier wants to mimic successful e-commerce sites. "It'll be much more intuitive to use," she said on

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