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InterContinental Claims Early Success in Latest Direct Booking Push

Patrick Whyte

Photo Credit: IHG's Rewards Club card. The company is talking up the success of its latest loyalty initiative. InterContinental Hotels Group

Skift Take

Growth may be small at this stage but it shows that IHG is making some inroads into cutting its dependency on online travel agencies.

InterContinental Hotels Group’s (IHG) latest attempt to wrestle back some control from online travel agencies is proving a hit with customers. Earlier this year, the British firm rolled out a new scheme offering exclusive rates for members of its IHG Rewards Club loyalty program. Having debuted in Europe and the Americas, the Your Rate plan is now available in 4,500 properties across all the company’s regions, apart from Greater China. During an earnings call with analysts, following the release of IHG’s half-year res

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