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Southwest Airlines Adds Standby Perks for Elite Frequent Flyers

Grant Martin

Skift Take

Southwest just made traveling standby easier for elite members of its Rapid Rewards Program. Perhaps there is a good reason to fly that carrier for business travel.

Southwest Airlines has generally flown against the grain among U.S. carriers as it bucks the trend of legacy pricing models, marketing strategy and customer service. But with a move it made this week, it's getting squarely in line with its competitors on how it treats elite frequent flyers. On Monday evening, the Dallas, Texas-based airline announced that it would be giving elite members of its Rapid Rewards loyalty program access to completely free same-day standby, a perk that until no

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