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AccorHotels Plans to Test Selling Flights on Its Website

Deanna Ting

Photo Caption: The lobby of the Swissotel Zurich. AccorHotels is planning to pilot a website feature allowing its guests to book rooms and flights on its own site in the coming months.  AccorHotels

Skift Take

Leave it to AccorHotels to be a pioneer. Whether it's buying an alternative accommodations provider like onefinestay or adding independent hotels to its online booking channels, the company isn't afraid to pilot new concepts and ways of doing things.

AccorHotels is developing a reputation as being a bit of a pioneer. Its latest move? Selling flights on AccorHotels.com in a pilot program that begins in Europe this spring. Kevin Frid, COO of North & Central America for AccorHotels, told Skift about the new pilot program during an interview at the Americas Lodging Investment Summit in Los Angeles in January. "I think what AccorHotels is doing very successfully and being very forward-looking [about] is to keep offering more and more broader travel solutions to its customer base, which is in the tens of millions," Frid explained. "For example, we're about to launch where you can go on AccorHotels.com and book

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