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Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann
hotel digital marketing

Photo Credit: For all the talk about its importance, mobile purchases remains a key pain point for many travel brands. Here's an image of the hotel and lodging website for Maven Hotel that was a 2017 IAC Award winner for HeBS Digital, a marketing shop. HeBS Digital

Skift Take

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

Welcome back to the final edition of Skift's "Digital Marketing News This Week" roundup. Over the past couple of years, we've tried to highlight some of the latest and greatest examples of how new developments in technology, user experience design, and marketing were impacting the travel industry. We hope you've enjoyed reading it! Don't worry: We will continue to cover digital marketing in travel. But we'll do so instead with our signature in-depth reporting, rather than through news roundups. Kicking off this final travel marketing news roundup is a story about the travel industry's use of mobile. Any regular reader of Skift knows that travel consumers' use of mo

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