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Online Travel

TripAdvisor in the Age of Platforms Tries the Full-Service Model

Luke Bujarski

Photo Credit: TripAdvisor co-founder and CEO Stephen Kaufer (right) talks with Skift founder and CEO Rafat Ali at the Skift Global Forum in New York, September 28, 2016.  Skift

Skift Take

TripAdvisor’s bold platform approach gives it a leg up on building deeper relationships with its customers, compared to single-use sites. On the other hand, relationships can be hard work and expensive.

Last week, Skift Research launched the second edition of our analysis of TripAdvisor, this one the Deep Dive Into TripAdvisor's Competitive Position In Travel 2017. We focus on TripAdvisor because no other marketplace rolls up as many travel products, services and content under one brand. In this time of tech disruption and consolidation, travel is getting pulled into the vortex of platforms like Google, Facebook, Amazon

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