Skift Take
The best food delivery app is the one that gets you the food you want exactly when you want it — especially when you want it now. With over 80,000 restaurants on its platform, UberEats has done well to inject personalized suggestions into its ordering and delivery experience.
Personalization is key to UberEats' strategy as delivery companies race to add more features and restaurant partners. The company has announced three new consumer-facing features within its mobile app, giving visibility into its plans for growth and success in the white-hot and competitive delivery market.
Two, in-app ratings and favorites, are arguably overdue, as we've come to expect that functionality from any restaurant recommendation or delivery service. The third, personalized menu options, is a little more unique and speaks to UberEats' larger plan of applying data and machine learning to enhance delivery.
UberEats product manager Ambika Krishnamachar explains
