Skift Take
Many event tech providers have created platforms in recent years to offer planners a set of tools with unified access to data. As the industry embraces analytics and artificial intelligence, providing useful insights that empower decision makers, platforms will likely take on bigger importance.
Event technology has helped revolutionize the process of planning a meeting along with the experience for attendees.
The space is crowded with competing products and platforms, however, adding an additional layer of complexity for planners.
In our new Event Tech Evolution Interview Series, we're talking to leaders at the companies defining the future of the event technology space with an eye on the trends and disruptions to come. You can read all of the articles in the series here.
Complexity in the event tech space has increased in recent years.
At the same time, a variety of new platforms have sprung up to provide planners and buyers a range of services in one place. Why use one provider for your app, and another for your marketing efforts, when you can rely on a single suite of products to use when you want? Cvent pioneered this model, and others have followed suit.
Alon Alroy, co-founder and chief marketing officer of event software company Bizzabo, says anticipating the needs of meetings and event professionals was key to pivoting the company to a platform model at a crucial time. Bizzabo raised an additional $15 million in Series C funding last December and has introduced new tools for registration and event marketing alongside its original event app services.
Skift spoke to Alroy about the growing importance of data to event planners and the reasons why event tech needs to better anticipate the needs of organizations and stakeholders.
[caption id="attachment_270826" align="alignright" width="300"] Alon Alroy[/caption]
Skift: Bizzabo pivoted a few years ago from event apps to a wider platform for planning and setting up events. Why make that transition?
Alon Alroy: These are very exciting times in the event technology industry and it's interesti
