Skift Take
The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.
Almost two years have passed since Marriott International’s acquisition of Starwood Hotels and Resorts, and while Marriott's stock price is up 80 percent, the monumental task of integrating two huge hotel companies continues.
In Skift Research's latest report out today, A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company, we focus on two aspects of the integration efforts — the Sheraton turnaround and the merging of the loyalty programs — and what they could mean for the combined company.
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