Skift Take
As more business travelers view their trips as working vacations, travel advisors must draw on both corporate and leisure travel-planning skills. It's no simple challenge, but it's necessary given the strength of the bleisure travel trend.
Perhaps one of the biggest travel trends in recent years has been the blurring between business and leisure travel. Squeezed for time, many corporate travelers view the business trip as a working vacation, and a chance for family time on the road.
It's a trend very much at odds with today's segmented agency world, where most advisors are either leisure or corporate specialists. Addressing the very different requirements of both types of travel is no easy task. However, it's a crucial one as the bleisure trend means increased sales opportunities — not just headaches — for agents.
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