TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

Photo Credit: TripAdvisor believes that travelers who book tours on its sites have the potential to be more loyal customers than those who shop for hotels. Pictured are women who lead I Love Vietnam motorbike tours. I Love Vietnam Tours
Skift Take
TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.