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Food and Drink

IHOP’s Burger Stunt Led to Its Best Sales Year Since 2015

Danni Santana

Skift Take

Increased foot traffic and off-premise sales were other factors behind the brand's resurgence last year. But hats off to IHOP's marketing team.

IHOP returned to positive same-store sales in 2018, thanks to increased foot traffic, off-premise sales, and its new burger rollout last summer, the chain announced during Dine Brands’ fourth quarter earnings call, Thursday. The casual dining subsidiary disclosed comparable store sales growth of 3 percent for the period, as well as a 1.5 percent uptick for the year. Total revenue also jumped by nearly 4 percent, marking the brand’s best overall performance since 2015. “We believe there are several drivers that will contribute to sustainable positive sales,” IHOP President Darren Rebelez told investors. “We successfully changed the narrative regarding lunch a

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