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Food and Drink

Ahead of IPO, Postmates Ups Marketing Efforts in Key Urban Markets

Danni Santana

Photo Credit: The latest Postmates ad campaign focuses on local businesses to engage consumers.  Postmates

Skift Take

Postmates has always done well in densely-populated, urban markets — just look at its logo. This new campaign, focused on delivery as a way of life in cities, is a smart way to capture diners' attention immediately.

Postmates is launching a new national ad campaign, following in the footsteps of market competitors Uber Eats, Grubhub, and DoorDash this year. The delivery service will enact the first phase of its new marketing strategy this spring by advertising to diners on billboards, bus benches, and via dedicated wall murals around Miami, New York, and Los Angeles. The advertisements will feature messaging tailored t

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