Skift Take
One thing's for sure: Taco Bell can't be accused of not knowing its own audience.
In an effort to stand out in a wildly competitive job market, Taco Bell is applying the same kind of whimsy that customers usually see in the chain's marketing campaigns to something far more routine: job applications.
Taco Bell's hiring parties, first tested last summer in four company-owned locations in Indiana, have been a welcome hit for the chain. Free food and games abound, and participants have the opportunity to secure on-the-spot job offers. Within the six-hour window that the party was held at the test locations, the restaurants saw 75 in-person job applications, resulting in 40 hires. Taco Bell also saw a spike in online applications due to the promotional activity around the parties. Over 300 people submitted online applic
