Skift Take
United’s new look shouldn’t come as a surprise to any of its frequent flyers. The airline has been slowly changing its airport signage to match the look that’s now going to be on aircraft.
In teasing that a United Airlines new paint scheme was coming, CEO Oscar Munoz recently called it more of an evolution than a revolution. He wasn't joking.
United released a video of the scheme on Tuesday, and it borrows heavily from the old Continental Airlines livery, first introduced in 1991. United took the look after its 2010 merger with Continental in something of a compromise. United kept the name and the Chicago headquarters, and Continental got the logo (a stylized globe) and the paint.
The airline is planning a big unveiling Wednesday at a hangar at Chicago O'Hare International Airport. But after a photograph of a newly painted Boeing 737 surfaced Tuesday nig
