Skift Take
A blend of espresso and smart digital strategy propelled Dunkin' to its best performance in years. Thanks, mobile apps and delivery.
After an aggressive espresso rollout flattened same-store sales late in 2018, Dunkin’ got back on track, and then some.
The coffee chain reported its best comparable sales performance in four years of 2.4 percent in the first quarter, propelled by new drinks and value menu offerings. Beverages, led by espresso, also witnessed their best sales increase since 2016, CEO David Hoffmann told analysts.
A year ago, Dunkin’ reduced its menu by 10 percent, allowing the chain to make room for esp
