Skift Take
Where some lifestyle and luxury brands fear to tread, others are happy to step in. Being an early mover has plenty of advantages, and it helps to set up your brand as different to the rest.
Here at New Luxury we've never been afraid to skirt the boundaries of high-end travel. Partly because the needs and desires of today's wealthy tourists are much broader than they once were, and partly because luxury providers frequently follow other trendsetters. Once the first movers have colonized something, it becomes fair game for others.
This is particularly evident in hospitality, where gentrification makes previously unattractive areas suddenly desirable, especially for those travelers who want to seek out something different in their u
