Skift Take
Marriott believes it has a responsibility to make every type of lodging accommodation available to travelers. That, in a nutshell, explains the company's activity — and challenge — so far in 2019.
Marriott International has had a very busy 2019. After completing a challenging integration of its Starwood Hotels & Resorts acquisition made three years ago, the hotel chain has launched a new home rental business, (Homes & Villas by Marriott International) to compete with the likes of Airbnb, and committed itself to bringing more all-inclusive hotels to guests in Latin America and the Caribbean.
Marriott has been quick to point out both offerings are intended to make its loyalty program, Marriott Bonvoy, stickier for guests. Already at 133 million members, Bonvoy users have taken a liking to both Marriott’s new portfolio additions and former Starwood branded hotels now available to them around the world, said Chief Financial Officer Leeny Oberg.
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