Skift Global Forum Preview: Inspirato Pass Offers a Discounted Luxury Ticket Around the World


Skift Take

The best way for travelers to get the most out of their Inspirato Pass is to book early and often. That way shelling out $30,000 a year for the subscription will essentially pay for itself, given the number of high-end trips customers will wind up taking.

When luxury travel company Inspirato launched a new subscription service in July, CEO Brent Handler never anticipated his staff would receive more inbound requests from customers in one day than they normally would over the course of a month. Handler compares his company's new offering, Inspirato Pass, to a buffet — in that travelers receive access to a select list of destinations, homes, and hotels on a first-come, first-serve basis for $2,500 a month. The upshot is customers do not have to pay nightly rates or fees like they would under Inspirato’s flagship tiered member-based club model. But there are some limitations, notably that users can only have one active reservation at a time. Inspirato also requires a six-month commitment before customers can cancel. According to the company, Inspirato customers are in