All of Oyo’s Brands Explained: New Skift Research
Photo Credit: An Oyo hotel property in Dubai’s Deira neighborhood. Skift
Skift Take
Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.
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The core promise Oyo makes to consumers as a hotel brand is quality and affordable rooms. Its first product and the one it is best known for is Oyo Rooms, sometimes called Oyo Hotels, its budget hotel offering. But as the company has grown, it has expanded to pursue a multi-branded strategy. All of Oyo’s Brands, Explained This multi-brand strategy lets Oyo expand its addressable market beyond budget, into, for example midscale offerings. It also puts Oyo in a position to deepen its relationship with existing clients across different modes of travel such as when they travel for business rather than for leisure. Oyo has also expanded its portfolio to include apartments and vacation homes, following a company mandate to grow beyond offering traditional accommodations. Below we explain all of Oyo’s brands with their respective global footprints, the company’s official positioning, and our own Skift take. We also delve into how Oyo signs up new hoteliers and what those property owners pay to be a part of Oyo’s brand. We should note, given how fast Oyo can evolve, all of this is our understanding of the brand as of October 2019. Traditional Hospitality OYO Hotels (Formerly OYO Rooms) Global Footprint: The core brand, available markets all of Oyo’s global markets. We estimate 15,000-plus properties. Oyo Take: “Oyo Hotels (earlier known as Oyo Rooms) offer super affordable stays at the best locations while assuring quality and the amenities that matter.” Skift Take: These are your basic Oyo hotel rooms, the ones that started it all. Budget accommodations but that promise to offer much better Wi-Fi and aesthetically pleasing design. While they may vary from country to country, a number of the existing U.S. hotels in Oyo’s portfolio, as an example, were formerly branded by Motel 6 and H