Skift Take
The millennial generation has been at the forefront of the collective mind of the travel industry for years. But starting in 2020, Generation Z will begin entering adulthood. The travel industry would be wise to shift some focus here if it wants to stay ahead of the game.
This year the oldest members of Gen Z will be graduating from college and taking up larger portions of the global workforce and population. This generation is already travel-savvy and heavily involved in trip planning. Large numbers of Gen Z travelers around the world soon will have the money and autonomy to take control of their own trips for the first time. The year 2020 will also be the first full year that we expect Gen Z will take up the largest portion of the global population. Gen Z will have surpassed millennials in terms of global population share sometime in 2019, when it’s expected to reach 32 percent of the global population, according to an analysis of United Nations data by Bloomberg.
Defining Generation Z
Generation Z — the oldest members of which are about 22 years old right now, with the youngest still to be determined — is defined by the fact that they have been surrounded by technology, like mobile phones and social media, from a very young age if not their entire lives. A
