Skift Take
Since May, Bastian Neumann-Semerow has been filming a video series for the airline on all aspects of the Covid-ready flying experience. Make no mistake, it’s an envious job.
Bastian Neumann-Semerow has flown a lot more than most people in the past nine months.
In real life he works for Miles & More, Lufthansa Group's frequent flyer and awards program, where he looks after public relations. In addition, Neumann-Semerow is part of a special customer communications project team, set up to produce coronavirus-relevant content.
But as Lufthansa Group began to reboot its schedule, the team pitched a new series called Flying Reporter to bosses as a way to demonstrate first-hand how the flying experience had changed.
“We came up with the idea to develop a behind the scenes video for Lufthansa customers, to show them how traveling during the coronavirus pandemic works,” Neumann-Semerow said. “A news format was a good format to quickly and efficiently communicate changes in procedure.” The
