Omicron Finally Stings Across All 3 of the World’s Largest Hotel Markets
Photo Credit: The U.S., China, and Europe all felt hotel performance drops due to the Omicron variant last week. Rawpixel / https://www.rawpixel.com/image/3283426/free-photo-image-new-york-skyline-city-light
Skift Take
Leisure travel can only do so much. The lack of business travel finally pushed the nose down on U.S. hotel performance during the latest coronavirus variant.
U.S. hotels have finally joined Europe and China in feeling a performance bite directly tied to the Omicron variant.
Analysts were hesitant over the last few weeks to directly tie any performance dip seen around the world to Omicron due to the winter holidays. But U.S. hotel revenue per available room — the industry’s key performance metric — was down nearly 18 percent from the same week two years ago, according to STR.
It was down 45 percent in China and down 46 percent in Europe from three years prior. Analysts began to use three-year benchmarks for both regions, as each be
