Skift Forum Europe Preview: Tour Operators Need to Make Travel Matter
Photo Caption: Travelers enjoy an Insight Vacations tour. Source: Insight Vacations.
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Many consumers are starved for experiences now, says Ulla Hefel Böhler, the CEO of premium guided tour provider Insight Vacations. So Böhler has added to every one of Insight's tours this year experiences that have the theme of "Make Travel Matter." Clever.
Skift Forum Europe
Skift Forum Europe was held in London, England on March 24, 2022. Find out about future Skift events through the link below.Premium travel has become especially appealing to travelers who have spent the past couple of years stuck at home. Multi-day tours offer a chance for consumers to make new social connections while exploring destinations in a way that removes the complexity of handling pandemic-related rules and restrictions.
All those reasons are why Ulla Hefel Böhler is in a great mood. Böhler is CEO of premium guided tour providers Insight Vacations and Luxury Gold, part of the TTC (The Travel Corporation) group. She predicts a banner year ahead for her brands and the sector.
Böhler discussed what's on her mind as she leads her brands into a recovery — including new programs that cater to rising consumer interest in experiential and sustainable travel — in this interview ahead of her appearance on-stage at Skift Forum Europe.
Skift Editor’s Note: This interview has been edited for clarity and length.
Skift: How was 2021 for your brands and what's your outlook for this year?
Ulla Hefel Böhler: Insight Vacations and Luxury Gold have successfully operated several hundred trips last year, and we are anticipating even more pent-up demand for international travel,
