Travel’s New Constant Volatility Requires Smarter Embrace of Data
Photo Caption: Denver's new Hotel Clio is part of Marriott International's Luxury Collection. Source: Marriott International.
Skift Take
The pandemic may be fading in many markets, but the Ukraine crisis is a reminder that volatility in travel demand is here to stay. Airlines, hotels, and cruise lines need to draw faster insights from their data to thrive.
Volatility in travel demand signals will remain long after the pandemic wanes. That's according to Boston Consulting Group (BCG), which argues that airlines, hotel chains, and cruise lines need to draw faster insights from their data.
"History is no longer necessarily a lens to the future," said Jason Guggenheim, global head of travel at BCG's travel and tourism practice. Innovative companies need ways to see the future with more clarity in a world that is more volatile.
This analysis echos one of Skift's megatrends defining travel in 2022, which was that "uncertainty is the new certainty." Comp
