Musafir.com CEO Sets 2023 as Goal for a Travel SuperApp Serving Middle East
Photo Credit: Gulf nations are gearing up for a boom in tourism during the World Cup. pixabay / Olga Ozik
Skift Take
As travel companies in United Arab Emirates look to increase digital offerings many seem to be headed in the direction of superapps. The time to build superapps is now and get a first-mover advantage.
Having started its journey in 2008 with an office in United Arab Emirates' Sharjah, online travel company Musafir.com comes a long way in a 14 years, now working steadily on developing a travel superapp.
"We are looking to launch the superapp early next year," said Sachin Gadoya, CEO and co-founder of Musafir.com and Musafir Business. Besides Sharjah, Musafir now has offices in Dubai, Abu Dhabi Ras Al Khaimah and has also made inroads into India.
Consumers in the Middle East and North Africa region are the most connected in the world, according to a report by Google and Bain & Company.
A superapp would help to improve user experience providing consumers of Musafir a one-stop shop for all their travel requirements — be it flights, worldwide visas, holidays, ride-hailing or check-in, Gadoya said while speaking to Skift. “Customers will also be rewarded through Musafir loyalty points for each transaction.”
As technological advances shape the next stage of growth, Gadoya said the company has been using technology aggressively to meet the changing consumer demands ac
