Ukraine Tourism Chief Looks Beyond Tragedy of War to a Hopeful Tourism Future
Photo Credit: Mariana Oleskiv speaks at the Skift Global Forum in New York on Wednesday. Skift / Neil van Niekerk
Skift Take
If hope had a name, it could be called Ukraine. As the Russian aggression brought tourism development to a halt in the country, the industry's willpower to succeed is evident even amidst the war.
“Russia is fighting for the past, and Ukraine is fighting for the future and the future will win.” With these powerful words, Mariana Oleskiv, chairperson of the State Agency for Tourism Development of Ukraine, addressed the audience at the Skift Global Forum in New York on Wednesday.
Expressing gratitude to those who have stood by Ukraine, Oleskiv hoped that the country would receive similar support as they look to build the future of Ukrainian tourism.
When Oleskiv took on the role of the chairperson for tourism in Ukraine in 2020, she said she
