Sortis Execs Reveal More About Their Ace Hotel Acquisition
Skift Take
Sortis executives have given more details on their plans for Ace Hotels, the hip U.S.-based lifestyle brand that the company will acquire for $85 million in cash.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.On January 17, I reported that Sortis Holdings would acquire Ace Group International, owner of Ace Hotels, for $85 million in cash. Executives for Sortis Holdings, a Portland, Oregon-based hospitality firm, weren't available to speak when I wrote that article. But I've since interviewed them. Here's some more color on their plans.
Post-deal, the Sortis hospitality portfolio includes:
Eleven open Ace lifestyle hotels. The hotel management company, Atelier Ace, and its management contracts. Every owner of an Ace hotel will use Atelier Ace to run their properties. The luxury Maison de la Luz brand, with one property open in New Orleans. "We feel this luxury guesthouse model could work well in very specific markets with specific building types," said Sortis’ Kelly Sawdon, who previously was a longtime exec at the Ace. The intellectual property rights to the minimalist lodging brand Sister City, not open anywhere. "We hope to maybe re-open the one in New York or open ones in other major cities," Sawdon said. Sortis in 2021 became a co-owner of the Ace Hotel Portland in Washington state, along with Ace executives. Sortis manages, and is h