IDEAS: British Airways Introduces Signed Video Content for Deaf and Hard-of-Hearing Customers

Key Points

• British Airways has partnered with SigncodeUK to provide signed video content for deaf and hard-of-hearing customers.
• The first video covers the entire travel journey and features Fredrick Da Costa, the airline's first Deaf Customer Experience Agent.
• A second video focusing on onboard safety and potentially additional languages is expected by the end of 2023.

Summary

British Airways has launched a partnership with SigncodeUK to offer signed video content for deaf and hard-of-hearing travelers. The first video includes an overview of the travel journey, featuring Fredrick Da Costa, the airline's first Deaf Customer Experience Agent. A second video, anticipated by the end of 2023, will address onboard safety and may include content in additional languages.