Articles tagged “cendyn”

Two U.S. federal agencies warned hotel companies that using the same pricing software as rivals use may risk violating antitrust law in highly concentrated markets.

Cendyn, a software company that offers customer relationship management, digital marketing, and operations tools to hotels, has hired a new chief executive. 

Cendyn, which offers customer relationship management and digital marketing tools to hotels, said on Wednesday it had acquired DigitalHotelier, which provides hoteliers with tools for distribution, web design, digital marketing,…

Understanding the customer is becoming increasingly important to hoteliers, and so-called CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Accel-KKR, a private equity firm based in Silicon Valley, supported Cendyn's merger with arch-rival NextGuest. Investors are betting that hotels will spend more heavily on data-based tools to gain an edge once the sector's recession ends.

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

Amateurs cut rates to fill hotel rooms. Pros take more sophisticated approaches, such as coordinating to stimulate demand from the most profitable customers.

The short-term goal of the deals is to win more work from hotel management companies. The long-term goal is to sell the combined portfolio. We look at the merits of Accel-KKR-owned Cendyn's acquisition of Rainmaker. We also look at potential acquisition targets.

Many hoteliers will be watching what Cendyn's new president, Tim Sullivan, does to grow his company's software suite, which offers tools for automated marketing, business intelligence, and group sales management. Can it fend off competitors?

This recent SkiftX webinar explores how hotels are able to personalize the end-to-end guest experience with new technology that better understands and delivers on individual customer preferences. Register to access a recording of the webinar.