For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.
Four Seasons gives no explanation for the CEO’s quick departure, but has already initiated the search for Taylor’s successor as the executive team operates the company in the interim.
The most money is spent on overhauling websites where hotels are finding it's key to include guest reviews to establish a sense of transparency and trust with online bookers.
Strategic holds one of the most impressive collection of properties in the industry, especially for a public company, but a negative cash flow and lack of profitability may make it a hard sale in the end.
While many hotel brands and properties continue to use Facebook and Twitter to announce a new assistant manager or free parking for a weekend, brands like Four Seasons are using social media to connect with and inspire potential customers.
Four Seasons is putting hotels that still charge for basic Wi-Fi to shame and sending the message that they know what business travelers want by adding wireless connection to its car services.
The Ritz-Carlton may have won loyal guests with their consistent clean designs, but will need to add a touch of local culture to cater to guests more excited about the destination than the hotel brand.