Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done.
Where online travel agencies make it easy for guests to book hotel rooms from their smartphones, hotels need to do a much better job if they want more direct bookings. And they need to make better apps while they're at it.
How travelers feel about their destination experiences correlate to how much they spend and how many positive recommendations they'll make. JD Power's study is likely a wake-up call for U.S. destinations trying to measure these relationships.