The travel junket is expanding outside of the usual blogger circles with Amtrak tapping an even more influential set of social media users. The company's quick response to social suggestions is creating a new and unexpected marketing opportunity.
An opportunity to schmooze with buzzy travel startups, or if you do it right, learn how every topic discussed at SXSW from technology to marketing impacts the tourism business.
Nascent travel startups look to Hipmunk’s 2011 win in the innovative technology sector as a sign that getting a SXSW pat on the back is clear path to success, but in reality, it’s a small victory among the many obstacles.