Theme parks need customers to be thrilled, not just satisfied — so it's no surprise they've been careful about changing a pricing system that has been in place for ages.
Universal parent company Comcast has been pouring money into its theme parks, and this data from Foursquare is another sign that the investment is paying off.
We're curious to find out how Universal will incorporate the new characters in its theme parks — and how parks that already have DreamWorks attractions will fare.
Universal has already been keeping Disney on its toes with the wildly popular Harry Potter attractions. No wonder the parent company wants to grow its cast of characters.
The top 25 theme parks cost as much as $95 more than the top 20 museums and still attracted 107.4 million more visitors, highlighting a revealing trend in traveler’s preference for high energy, colorful entertainment over culture and history.
The entrance of Wizarding World of Harry Potter in 2010 finally gave Disney an Orlando competitor to worry about and, since then, it's been a bit of an arms race in central Florida. The necessary expansion of Potter world will only make the battle more interesting.