Articles tagged “westin”

Rethinking Luxury Hotel Design to Connect Guests With Nature

It seems like every hospitality brand these days is eager to jump on the wellness bandwagon. Most do so by adding a gym or throwing a yoga mat in the room. But some luxury hotels are taking a more esoteric approach, namely through biophilic design.

Hotels Embrace Role as Curators of Niche Products

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

Is a Peloton Hotel Next?

Whether it’s travel companies looking to partner with fitness brands, private equity firms buying up exercise businesses, or new investors looking to pour money into fitness-tech startups, the outlook is rosy for the exercise industry.