Experiences vs. Things: Where the Money’s Going
Travel executives see activities and experiences as increasingly lucrative, and here's what the numbers say about how travelers are spending on them.
Experiences
Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.
Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.
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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.
Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.
Intrepid’s 2030 Tourism Targets: Can India’s Travel Ecosystem Support Them?
Intrepid's vision for India is ambitious. However, the concerns of international travelers need to be addressed by India before inbound numbers can substantially increase.
Viator Launches New Campaign: ‘Regret Less. Do More.’
Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.
Singapore Airlines’ Travel Experiences Arm Tackles Payments With New Partnership
By 2024, Asia’s travel and tourism revenue is projected to hit a whopping $326 billion. To cash in on this boom, travel providers need to tackle Asia’s patchwork of payment options.
Why Saudi Tourism’s Future Depends on Strong Private Sector Partnerships
As Saudi Arabia raises its tourism targets, its DMOs must integrate a diverse travel ecosystem to deliver its ambitious vision. Establishing long-term public-private partnerships is one strategy needed to achieve these goals.
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TUI to Offer Allianz Travel Insurance for UK Bookings
TUI's travel insurance tie-up with Allianz Partners UK suggests two things. The tour operator is betting that vacationers prefer one-stop shopping for trips and coverage. For Allianz, it's a volume play in a crowded market.
Business Travel Bounce, American Air’s Eco-Jet Order and ESPN’s Experiences Entry
Today's podcast looks at business travel’s health, American Airlines’ plane order, and ESPN’s entry into experiences.
Trip.com Boosts Travel Experiences with Prioticket Deal
Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.
Disney’s ESPN Rolls Out Its First Travel Experiences
ESPN dives into the experiences market with a high-end MLB tour, blending sports and travel for die-hard fans.
Lastminute.com Starts Adding TUI Group’s Travel Experiences to Packages
Lastminute.com Group's deal with TUI Musement will enable more travelers to book tours and activities as an add-on to flight-plus-hotel packages.