Hotels Get Creative With Experiences to Fill Void During Shoulder Seasons
Repurposing unused square footage to up the ante on experiential travel can give hotels the boost they need — especially during the off-season.
Experiences
Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.
Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.
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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.
Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.
Tours and Activities Go From Hardest Hit to In Hot Demand This Year: New Survey
Should operators of tours, activities, attractions, and experiences be raising their prices? Yes, says new data. What's more, this sector may sparkle the most among travel verticals in the industry's recovery.
Expedia Ceases Sales to and From Russia
Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.
Hornblower’s Private Equity Backers Help It Grow Travel Experience Ambitions
Hornblower's private equity investor Crestview kept the faith in the experiences operator during the pandemic. Now the investor is supporting a global mergers and acquisitions strategy that could amp up the company's momentum.
The Tripadvisor Earnings Call That Became a Sales Pitch for Viator
Whether it is hotel-like commission levels on the online travel agencies, new product features, or market share gains, Tripadvisor was unabashedly selling the virtues of a Viator IPO — or deal. It's not a winner-take-all market, but rivals have narrowed any competitive gap.
Booking and Expedia Super Bowl Ads Underwhelm
Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.
Online Travel Agencies to Tap Ticketmaster to Sell Live Events
Within a few months, online resellers such as Viator and GetYourGuide will offer U.S. concerts and sports at scale. Cross-selling will be a catchy melody in 2022.
Colombia’s Netactica Buys Peru’s Online Tours Reseller Turismoi
Netactica is on track to become the most notable travel technology company in the business-to-business and consulting segments in Latin America.
Klook Taps Rise in Domestic Travel for Growth in Experience Bookings
Klook has adapted seemingly well to the pandemic by switching its focus from international inbound travelers to domestic consumers. But along the way, it attracted a new set of commercial rivals. It must stay vigilant.
TUI Gets More Digital in Aspiring for Reinvention
Travelers in many parts of the world are used to the online booking of build-your-own vacation packages, and others prefer to walk into a travel agency to plan. After many years, TUI is trying to embrace digital trends, and is modestly executing on a plan to get more online.