Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

What’s Left Unanswered in Airbnb’s IPO Filing

What are the prospects of Airbnb becoming a full-service online travel agency with the ability to go head-to-head with Booking.com. We know from the S-1 statement that Airbnb isn't profitable and you can walk away from reading the massive document without great insight into so many potential growth initiatives.

CEO of GetYourGuide Concedes It Had Its Own Google-Like Bias Issue

When GetYourGuide criticized Google for promoting an uneven competitive playing field, some GetYourGuide partners accused GetYourGuide of similar transgressions in the way it markets its Originals tours. GetYourGuide vowed to make amends, the results of which will only become clear in a few months.