Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

Dennis Schaal | 8 years ago

Experiences

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

TripAdvisor faces a quandary: It needs to have an alternative accommodations business to round out its hotel offerings, but rentals revenue declined and slowed the otherwise-positive trajectory of its non-hotels segment. While TripAdvisor is a market leader in experiences and restaurants, its rentals business is muddying up the works.

Dennis Schaal | 8 years ago

Business Travel

Five Trends That Will Shape Experiential Travel in 2019

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

Expedia Group Media Solutions + Skift | 8 years ago

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Experiences

Hospitality in 2018: Travelers Still Want Unique Accommodations and New Experiences

Travelers are prioritizing experiences that can teach them something new and open their eyes –– meaning that hospitality brands and accommodations need to shift how they attract and appeal to guests.

Airbnb + Skift | 8 years ago

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Business Travel

Credit Card Giant Chase Jumps Into Tours and Activities

Tours and activities partnerships like the one between Atlas Obscura and Chase seem like a win-win. Card companies acquire knowledge about trends in the sector, and what travelers are demanding. Meanwhile, tour operators get access to loyal consumers willing to shell out for the trip of a lifetime.

Dan Peltier | 8 years ago

Cruises

How Windstar Cruises and the James Beard Foundation are Creating Next-Level Culinary Experiences at Sea

Memorable food and beverages are now an integral part of any trip, and cruises are no exception. Windstar Cruises’ partnership with the James Beard Foundation shows how exceptional culinary offerings can elevate an overall experience for today’s passenger.

Windstar Cruises + Skift | 8 years ago

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Experiences

Tours and Experiences: The Next Great Untapped Market in Online Travel

Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.

Dan Peltier and Andrew Sheivachman | 8 years ago

Business Travel

Viator’s Travel Agent Program Gets Mixed Reviews

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

Paul Biasco | 8 years ago

Experiences

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

Dennis Schaal | 8 years ago

Cruises

Windstar Cruises Makes Experiential Luxury Travel a Core Focus

Luxury travelers today want experiences that are high-touch, authentic, and meaningful. Windstar Cruises, which offers guests the chance to immerse themselves in the Alaskan wilderness, is making experiences such as these a priority.

Windstar Cruises + Skift | 8 years ago

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