Ground Transport

When jet-setting Hollywood chooses a train station, yes, a train station, for its biggest night of the year, you know the rail industry is having its 15 minutes in the limelight. Oscars buzz can be short-lived. Amtrak and its biggest fan at 1600 Pennsylvania Avenue hope that isn't the case this year.

Naysayers might say subscriptions don't work in the travel space, but proponents say it's about execution. The keys to being successful are adaptability with the changing times, customer needs, and authentic relationship building — easier said than done, of course.