Morgans is retooling its brand for the Creative Class living in a post-recession world, orchestrated by a new crew of creative minds rallying around the reworked "Mondrian is a hotel for creators" message.
Choice Hotels had an asset, its own property management system, and decided in 2013 to offer the solution to unaffiliated hotels, but it is always a tough sell for one brand to attempt to sell services to competitors, as Choice is finding out.
Lifestyle brands get all the love, but in the case of InterContinental Hotels Group, its six-decade old Holiday Inn brand family is the group's growth engine.
If chains such as Wyndham follow Hilton Worldwide's lead and enable their guests to reserve specific rooms, then photography and video will likely become an even more important part of booking and post-booking decisions.
Mobile devices and on-demand services from Uber to Seamless are creating a generation more accustomed to instant gratification then the satisfaction of working for reward, and the trend has very real implications for hotels looking to gain millennial travelers' loyalty from a young age.
Social customer service has evolved from trend to hospitality standard pushing brands to improve their communication with guests and define their service level. The people tasked with carrying out that job must be quick, creative and most importantly patient.