Hotel News

With the U.S. hotel industry performing well, it is losing some business from the sharing economy, but there isn't a lot of hurt yet. That could come later.

It's rare to see one hotel brand able to be this creative and flexible while catering to upscale, international business travelers. Is this the future of business travel?

Marriott CEO Arne Sorenson says he is having "fun" watching the development of Airbnb. He adds that Millennials will be a "massive" portion of Marriott's customer base in a decade. It won't be too much fun, though, if Millennial travelers stray from hotels as their best options for a stay.

By placing large gyms just off the lobbies, streamlining the guest experience at every touchpoint, and anchoring the brand mission in wellness, EVEN Hotels could inspire more people to actually workout.

Trivago's new shared-room search reflects the born-again trendiness of hostels -- which are no longer called youth hostels -- and apartment shares. Booking.com and Kayak already have it, and others will add it.

Content marketing is a major opportunity for brands to gain an audience outside of their specific product, but Fairfield Inn's message veers too far away from its customer base for the project to gain traction.

In hospitality, the goal should be to make guests feel more welcome and their stays more personalized. We'll see whether consumers find this cool or creepy.

In startup land, B2B companies providing services to the vacation rental and apartment-sharing industry are hot, hot, hot.

Peninsula is creating quality video content, but it needs a viral angle or ambient marketing play to build buzz around the brand's underlying message of heritage and luxury.

TripAdvisor isn't exactly a wild-eyed daredevil, but the fastest growing category on its Flipkey accommodation site is apartment rentals, a category that flirts with illegality in large, urban markets like New York.