Hotel News

For the average consumer 'green' went by the wayside when the economy slumped. Now carbon credits have become something travel providers do in the background.

Travel at the top 1% has been growing faster than the rest of the industry over the last two years. Expect more branded, luxury experiences.

Until the judge rules, there is going to be a great deal of activity from Airbnb's PR team, as well as its 'grassroots' group, Peers.

Airbnb would have to put on quite a show today to get the judge to side with them. But if they lose, expect an appeal as well as a PR blitz that will dwarf all others.

Airbnb's combative tone speaks to the severity of the issue for the sharing brand.

By working exclusively with Airbnb, Drift San Jose automatically gets a turnkey GDS and sales/marketing partner specifically targeting the hotel's desired consumer.

W Hotels, St. Regis Hotels and Starwood Luxury Collection anticipated the changing behaviors and demographics of the luxury consumer, and adapted their business models and content marketing strategies around them, before much of the rest of the hospitality industry.

The Glass app launch is not meaningful to most of Starwood's customers today, but the brand is betting on the growth of wearable tech and the value it can bring to travelers' booking and hotel experience.

By collaborating with the public to build a better hotel experience, Marriott has shown a surprising willingness to take risks and embrace relationship marketing in an effort to rework its reputation among next gen travelers.