Hotel News

With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.

Some may consider JW Marriott a bit stodgy, but the luxury brand knows what it is and who its guests are, and it is busy curating experiences to win their passions. With only 63 hotels currently, and another 35 on the way, JW Marriott must be doing something right.

Whether Traxo is the company that ends up bringing personalized hotel recommendations to throngs of travelers or another company does it, this is where online and mobile travel is heading. The airlines are trying to do this, as well.

Although these hotels are great to dream about, we preferred the TripAdvisor's dirtiest hotels list that at least made us appreciate our hotel choice.

As hotels learn about what guests respond to and appreciate, their products will innovate and become more integrated in the general hotel experience. This is a trend taking place across the travel industry in airports, airlines, and even destinations' most popular attractions.

Malte Siewert of Trivago has a mantra that's a characteristic of many successful companies: Test things out, yes, but make quick decisions and get things done. He's happy about the Expedia acquisition, but Trivago is apparently creating its own destiny.

The human part of the travel service economy may become less and less important. What does that mean for the industry and how can it respond using data?

Aloft Hotels was created with a 21st century-native mindset combining every next gen psychographic out there, which could become a blueprint for mid-market corporate hotel brands moving forward.

None of the up and coming design brands are featured on the list due to their small size and relatively insignificant market penetration. They might offer a superior work experience, but that's not measured on this type of list.

How a thoughtful Texan hotelier was able to create one of the most innovative hotel groups in America is a testament to understanding the role hotels can play in inspiring guests to reconnect with themselves.