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State of Talent in Travel 2025

State of Talent in Travel 2025

Welcome to Skift Research’s State of Talent in Travel Report

Our goal at Skift Research is to discover insights about where the travel industry is headed. Our research should make you better at your job and help you impress your boss. But I’ll let you in on a secret: most readers of Skift don’t work in human resources. So why go through the effort of creating a travel talent report? Why commission a custom survey, conduct interviews, and analyze hundreds of data points, if our subscribers don’t work in HR? ​

Well, that’s because we don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​

Want to understand the profitability of your business? Talent. Want to drive tech innovation and AI innovation? Talent. Interested in improving your operations and creating customer loyalty? Talent. ​

Our State of Talent in Travel 2025 report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty. Demand for travel jobs is at record highs, yet companies face fragile retention, widening skills gaps, and a growing disconnect between what workers want and what employers deliver.

With proprietary surveys, executive interviews, and sector-by-sector analysis, this 140-slide report offers a blueprint for building a resilient, future-ready workforce.

What You’ll Learn From This Report

  • Why Talent Is a Board-Level Conversation
  • Labor Market for Travel
  • Retention and Employee Sentiment
  • Diversity, Equity, and Inclusion
  • Gen Z and the Future Workforce
  • Tech Skills and AI-Readiness
  • Sector-Specific Deep Dives

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