New Report: The AI Rebuild of Travel

Most travel companies know where they want to go with AI. The harder question is why so few are actually getting there, and whether this year’s infrastructure decisions are the ones that determine the answer.

That’s what Skift Studio set out to understand. In conversations with ten senior technology, product, and digital leaders across airlines, hospitality companies, travel platforms, and technology providers, we didn’t just ask about AI vision. We asked what’s actually in the way.

Every leader said a version of the same thing: the bottleneck isn’t AI. It’s everything underneath it. And for technology leaders with modernization decisions on the table right now, the window for shaping that foundation — rather than inheriting whatever standard emerges — is closing.

Sponsored by ASAPP, Aven Hospitality, Sabre, and Sojern, this report explores how travel leaders are modernizing systems and preparing for what comes next.

Download the report to learn:

• Why AI exposes broken systems and fragmented data foundations instead of fixing them
• How travel companies are modernizing legacy infrastructure without disrupting operations
• Why your interface is no longer the product — your capability is
• How the collapse of the traditional booking funnel changes distribution and customer acquisition
• Why trust, governance, and identity are becoming the real competitive moat