New Report: How to Build Travel Loyalty That Actually Drives Value

Customer expectations are outpacing traditional loyalty models. What once worked as simple reward programs has evolved into complex systems that often fail to deliver clear, relevant value. The result: declining engagement, lower redemption, fewer repeat transactions, and lost high-margin revenue.

This gap isn’t just a challenge — it’s an opportunity to rethink how loyalty works.

In this report, Skift and Rocket Travel by Agoda outline a new benchmark for travel loyalty, with a practical framework for building programs that drive both customer satisfaction and measurable business impact.

You’ll learn how to:

• Close the loyalty value gap and rebuild customer trust
• Define and measure what modern loyalty should deliver
• Improve redemption through usability, transparency, and exclusivity
• Align data, partnerships, and commerce to capture more value
• Integrate personalization and flexibility across the customer journey

Featuring insights and case studies from Citigroup, Southwest Airlines, and Flying Blue, this report offers a clear path forward for loyalty leaders ready to evolve.

Download to see the frameworks top travel brands use to drive measurable impact.